Posts Tagged ‘Ricky Gervais’

The Truth Will Set You Free

Tuesday, February 8th, 2011

Reflecting on this short article by Paddy Harrington of Bruce Mau Design about Ricky Gervais’ bold, in-your-face style at the Golden Globes, I am reminded of how important it is for designers to be brutally honest. Honesty from designers is largely not rewarded with any kind of love, because good designers ask tough questions. They often don’t like the way you phrase your problems. They rephrase them. And then might tell you that there are things you have to do that you didn’t think of. And often, for your own good (and your company’s) they say “no”. Ouch.

Suffice to say that not once in the previous paragraph did I mention typefaces, colours, logos or branding. Design is about getting to the seminal truth. And that truth will set you, your company, or your cause free.