Andrew Zuckerman’s Thoughts on the Creative Process

Those of you who know me know that I’m fascinated by design process as it pertains to life in general. We all have profound skills to gain by understanding how designers go about their work.

I am a HUGE fan of photographer and film maker Andrew Zuckerman. I love his work. I am also captivated by the restrained design of David Meredith who uses Helvetica the way it was mean to be used. I was flipping around in my RSS feed today and stumbled on this great Zuckerman talk for 99%. Any of my students, clients or friends who want a bit of insight into how “stuff” gets done by designers might learn a lot here. Just like the 99% says, it’s 1% inspiration and 99% perspiration. Or to quote Chuck Close, “Amateurs look for inspiration; the rest of us just get up and go to work”. Our work might seem like sleight of hand or magic, but what it really is is blood, sweat and tears, often while others are working exceptionally hard to ruin the outcome.

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