We have worked with Ian since the 1980s. He was just a young boy starting out back then…. Ian has written much of our most notable work, all of the Bravo campaign as well as the highly successful Luna Pizza and Beer books. He’s definitely a brain worth picking.
Who are you?
Professionally, a grizzled freelance writer/producer/creative guy.
Personally, a husband, father, brother, parent wrangler, uncle and friend.
What do you do?
I write anything and everything for anyone and everyone. Discount store flyers to national multimedia campaigns. I write websites, product labels, ads, corporate positioning, TV and radio spots, annual reports, newsletters, corporate videos and weaselly micetype disclaimers. I’ve written medical manuals for colorectal procedures and funny TV spots for airlines. Because I consider myself a craftsman, no job is too small – it just needs to be fundamentally interesting. (Thus the colorectal job.)
Why do you do it?
I love the creative process, exchanging and growing ideas with others.
But mostly, I do it for money.
Where do you do it?
I had an office in Yaletown for years, but now I hang my hairpiece in White Rock.
When do you do it?
Officially, I’m at my desk by about 7 AM, Monday to Friday.
Unofficially, I’m always thinking.
Tags: Ian Bray
Ray Hrynkow is Herrainco’s senior designer and strategist. 
Casey Hrynkow has been creating compelling ideas for over 25 years.