Build Your Brand on a Solid Sense of Your Identity : MarketingProfs

Think of your brand as a mosaic. In that mosaic, you can select and place most, but not all, of the tiles: You can control the communications you make, your offerings, and how your organization behaves––and, therefore, you can control the brand picture these tiles present.

But some of the tiles in your brand mosaic are placed by others––the media, bloggers, tweets, the conversations that happen outside your walls.
Build Your Brand on a Solid Sense of Your Identity : MarketingProfs.

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