What we do in design is predicated on defining and understanding the problem that is to be solved. A pioneer in extraordinary ways of looking at design problems is Elizabeth B.-N. Sanders, who speaks here at the IIT Design Research Conference in Chicago in 2008.
Liz Sanders at IIT Design Research Conference 2008 from IIT Institute of Design on Vimeo.
Ray Hrynkow is Herrainco’s senior designer and strategist. 
Casey Hrynkow has been creating compelling ideas for over 25 years.