Turning things upside down

April 21st, 2012

Photograph by Paul Eekhoff. Design by Herrainco for Methanex Corp.
Photograph by Paul Eekhoff. Design by Herrainco for Methanex Corp.

I’ve had a few paradigm shifts happen of late. Clients have called me, just for my opinion. Not about design. About stuff — their businesses, their thinking, their strategy.

This is what I like about my profession and what I continue to beat the drum about regarding design. It’s a thinking profession, not an art profession. True, designers make beautiful things, but that’s largely the given part of it. Anyone with a lick of talent can make something pretty, but not everyone can make something meaningful. To make something meaningful, you have to know things about the thing you want to make meaningful. But most importantly, you need to know what is meaningful to the people you’re talking to.

That nexus of meaning is where design thinking lives. And again, it’s not about the “design” thinking you think it is. If you are 99% of the world, you think design thinking is about choosing a typeface, images, colour and/or making a sketch of a chair or an aerodynamic bicycle to make a cool looking thing, preferably as “of the moment” as possible. Wrong.

Design thinking is turning problems upside down. It’s about asking why, why and WHY. Design thinking is something anyone who cares to do it can use. Business, students, scientists, doctors, receptionists….You can make any wicked problem (yes, that is a link to the Harvard Business Review, because design thinking is a strategic business tool) more surmountable by challenging assumptions. As human beings, we’re comfortable with assumptions. They’re quick, supported by the vast majority and make us feel secure. But they’re generally a straight path to the banal and predictable, which means status quo. You stay stuck. You don’t grow. You don’t get any better than “okay”.

You don’t need to be a daredevil of a risk taker to do this. Back up, back WAY up. Look at the problem from far away. Take someone with you. What do they see? Take a picture. Make it black and white. Make it colour. Cut it into pieces and put it together another way. This is what I love to do. It’s what makes us a good consultancy. You can do it, too, but you need to start challenging yourself to turn things upside down.

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Andrew Zuckerman’s Thoughts on the Creative Process

April 13th, 2012

Those of you who know me know that I’m fascinated by design process as it pertains to life in general. We all have profound skills to gain by understanding how designers go about their work.

I am a HUGE fan of photographer and film maker Andrew Zuckerman. I love his work. I am also captivated by the restrained design of David Meredith who uses Helvetica the way it was mean to be used. I was flipping around in my RSS feed today and stumbled on this great Zuckerman talk for 99%. Any of my students, clients or friends who want a bit of insight into how “stuff” gets done by designers might learn a lot here. Just like the 99% says, it’s 1% inspiration and 99% perspiration. Or to quote Chuck Close, “Amateurs look for inspiration; the rest of us just get up and go to work”. Our work might seem like sleight of hand or magic, but what it really is is blood, sweat and tears, often while others are working exceptionally hard to ruin the outcome.

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Our Celebration of the Life of Ray Hrynkow, Video

April 2nd, 2012

Ray Hrynkow Celebration of Life April 1, 2012

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A Canadian Design Legend Gone Too Soon — Ray Hrynkow 1953 - 2012

March 27th, 2012
Ray Hrynkow, CGD, MGDC

Ray Hrynkow, CGD, FGDC

Ray Hrynkow, FGDC, husband and partner of 36 years to Casey Hrynkow, FGDC, and alumnus of Emily Carr University of Art and Design lost a ferocious 6-year battle with pancreatic cancer on March 23, 2012 at 9:35 pm.  He was just 58 years old, and had so much more living to do. He was surrounded by a huge, loving family keeping a constant vigil by his bedside.

Ray was a guiding light and father to Cassandra, Peter and Peter’s wife Kristen. He was a loving son to Peter and Tillie as well as Sheila, big brother to David, Tricia, and Savannah and his “extended sibs” Paula , Libby, Monica, Kevin and Mark. He was “little brother” to Lova, Marilyn and Janyse. He was a beloved uncle to Alana, Ryan, Josh, Max, Kandace, Matt, Chris, Donna, Emile, Aaron, Rachel, Hayley, Lachlan, Sam, Elly, Ben, Michaela, Kathryn and Jacqueline. He was a central figure in a giant extended family who loved him to distraction.

Ray was a champion for design and design education in Canada. A recipient of over 200 national and international awards for design, Ray advocated for design and its role in Canadian business and culture. He was a leader in the profession in Canada. Ray knew that Canada was greater through the work of its communication designers. He spoke and wrote frequently about design’s role in growing our economy and cultural awareness. He was principal of Herrainco Brand Strategy and Design from 1986 until his death.

Of all the descriptors used by people that knew Ray, the words “gentle” and “gentlemen” are the most common. He was incredibly passionate and uncompromising, yet soft. He loved design, but he loved people, too. He took great joy championing a young student or graduate. Many new and spectacular careers were launched from Herrainco.

Ray became a Fellow of the Society of Graphic Designers of Canada in 2011 in recognition of his profound influence on the British Columbia design community. His commitment to design, best professional practices and community support were major factors contributing to the sum of the GDC as a profession and as a Society as a whole. Ray loved promoting young designers. He respected their vision. He wanted them to be better than he ever was. In honour of that love, in late 2011 he created the Ray Hrynkow Scholarship to be awarded to a third year student in a four-year design degree program. The award will go to a candidate showing great promise as a “thinking” designer — one who demonstrates an understanding of sociology and anthropology in their work.

Ray loved communication design, design in general, and burgeoning talent in the field. He will be sorely missed by all who knew him.

Thank you: Dr. Andrzej Buczkowski, our superstar surgeon angel, for your skill and compassion and giving us 6 years we didn’t think we had; the countless critical care and other nurses of VGH for getting us through a brutal recovery, Dr. Hagen Kennecke and his staff at the BC Cancer Agency for giving us hope and time; Nurse Vivian Allie for your sweet support; Dr. Janice Wright and everyone at Inspire Health who helped us see that we had control, the chemo team at BC Cancer Agency for your compassion and care; Dr. Pippa Hawley for your practical and straightforward approach to comfort; Dr. Stephen Lam for helping Ray breathe; our pharmacy team at Shoppers Drug Mart at 5 Road and Cambie who were like caring family; and, finally, our nurse, Alexis Hodgkins, Dr. Peter Quelch and the team of Richmond Home Care Nursing for keeping us going when the going got really, really tough.

A Celebration of Ray’s Life took place on Sunday, April 1 at 2:00 pm at Emily Carr University of Art and Design. You may watch the video here.

In lieu of flowers, we would greatly appreciate donations to the newly formed Ray Hrynkow Scholarship through the GDC.

Donate online
Click “Donate” at the GDC Store and click through to make your donation. When you receive your email receipt, reply to the email (info@gdc.net) to request that your donation be applied to the GDC Foundation Ray Hrynkow Scholarship fund.

By mail: Send your cheque (made out to GDC, with a note that it is for the GDC Foundation, Ray Hrynkow Scholarship fund) to:

GDC
Arts Court, 2 Daly Avenue
Ottawa, Ontario K1N 6E2

By phone: with your credit card,
call toll free 877-496-4453

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Show Don’t Tell

October 31st, 2011

unique-infographic-layouts

A nice little article from Smashing Magazine on infographics and data visualization which bears a read, especially for my students.

Smashing Magazine. October 14, 2011.

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Design Thinking UnConference today

August 19th, 2011

Here's #DT2011's Friday schedule. on Twitpic

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Making Hay While the Sun Shines

May 10th, 2011

Here’s a quick follow up to my corresponding blog post Making Hay in a Hailstorm, written almost two years ago at the height (no, make that the craggy depths) of the horrible recession we are now seeing the other side of.

The sun is shining everybody’s busy. That means EVERYBODY. Our clients are busy. We’re busy. Our colleagues are busy. Our suppliers are busy. It’s a mad, mad rush to make up for lost time. In the last two years, we have become accustomed to contacting a colleague or supplier and getting an instant “yes, when do you want it?”. We got spoiled. And guess what? So did our clients. Now, we’re all having to be patient and plan further out.

The dark side of not spending when everyone else is not spending is that it builds pent up demand. When you finally spring the genie from the bottle, it’s like a shoe sale at Macy’s. And that is just what has happened. Everybody wants everything, right now. So, at the risk of coming across like a whiny Cassandra, I shall remind us all that bucking the trend and making hay in a hailstorm is not a bad idea.

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How to Hire a Design Firm

April 28th, 2011

Mark Busse, former president of the Society of Graphic Designers of Canada, BC Chapter and principal of Industrial Brand in Vancouver has written a very clear and compelling explanation of why RFPs are a flawed process when used to procure professional design services. You can read it here. The bottom line is that design cannot be commodified. It is customized and the choice of providers runs from professionals with decades of experience to self-taught desktop publishers. How do you know the difference and what does it mean to your company? Mark’s Tips for Evaluating a Design Firm are worth republishing here:

  • Tips for evaluating a design firm

  • Consider a Request for Qualifications (RFQ) that includes project goals and budget as an alternative to an RFP
  • Consult with design industry associations like GDC.net for guidance in selecting designers
  • Consider whether specialization in your industry will be an advantage or not
  • Avoid meaningless descriptions of process by asking to see relevant case studies that show goals, context, approach, solution, and results
  • Encourage discussion and questions by respondents and meet with most qualified candidates in person to judge fit, but choose talent over fit
  • Engage a design team to evaluate and diagnose solutions before requiring a project proposal
  • Ask what happens if after the first phase you are not comfortable working together
  • Clarify what you will actually get in the end and who owns the working files
  • Formalize a written proposal or contract only after an agreement has been arrived at
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Ian Bray, ink stained wretch

March 30th, 2011

5w55Ian's face.pages

We have worked with Ian since the 1980s. He was just a young boy starting out back then…. Ian has written much of our most notable work, all of the Bravo campaign as well as the highly successful Luna Pizza and Beer books. He’s definitely a brain worth picking.

Who are you?
Professionally, a grizzled freelance writer/producer/creative guy.
Personally, a husband, father, brother, parent wrangler, uncle and friend.

What do you do?
I write anything and everything for anyone and everyone. Discount store flyers to national multimedia campaigns. I write websites, product labels, ads, corporate positioning, TV and radio spots, annual reports, newsletters, corporate videos and weaselly micetype disclaimers. I’ve written medical manuals for colorectal procedures and funny TV spots for airlines. Because I consider myself a craftsman, no job is too small – it just needs to be fundamentally interesting. (Thus the colorectal job.)

Why do you do it?
I love the creative process, exchanging and growing ideas with others.
But mostly, I do it for money.

Where do you do it?
I had an office in Yaletown for years, but now I hang my hairpiece in White Rock.

When do you do it?
Officially, I’m at my desk by about 7 AM, Monday to Friday.
Unofficially, I’m always thinking.

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@awsamuel and her connection to all things social media

March 23rd, 2011

5w55longer-shoe-case2alexandrasamuel-headshot-600w

Alexandra Samuel is a whirlwind of social media activity. You can follow her on Twitter @awsamuel as well as read her blog posts on Harvard Business Review, among others. I worked with Alex on a project with my 3rd year students this past fall, re-imagining the ebook. Great project for both me and my students to take our brains out for a good run!

Who are you?
I’m a writer in the sea of social media: sometimes swimming, sometimes drowning. I’m lucky that my work lets me think about how to help other people (mostly) swim: I run the Social + Interactive Media Centre at Emily Carr University, where I help BC’s creative and tech companies tap the incredibly skills and creativity of Emily Carr faculty and students. I come from the tech sector myself, as the co-founder of Social Signal, a social media agency.

What do you do?
I develop and lead research projects that advance the use of social and interactive media in a range of companies and industries. For example we’ve helped Paperny Films develop its vision for an online community to go with its upcoming TV series for the Food Network, Eat Street. My colleague Glen Lowry collaborated with Work at Play on classroom uses for their social media platform, DEQQ. And I’m really excited about the work that Jonathan Aitken and I have been doing around re-imagining electronic books in partnership with BookRiff and now with the Mozilla Foundation, too.

Why do you do it?
Well, I have a really good shtick I could insert here about how the Internet is changing just about every aspect of our world, which desperately needs changing given the incredible variety of crises we face, and which could be our very best hope for pulling ourselves out of this global nose — dive if we can take charge of our lives and society online and use it to fix our problems instead of making them worse. And that is definitely why I feel like the Internet — and our individual lives online — are so worth attending to. But the truth of why I do it is honestly that I just really, really love touching my computer. A lot.

Where do you do it?
Hmm, right now I am in bed. I would be embarrassed about how much of my blogging, tweeting and report-writing gets done in my bed, except that I have a wicked home media setup that would otherwise be totally wasted. So I try to mix up all the bed-based computing by spending lots of time working in cafés. And also, I do actually work in an office — but that is for human-to-human work as opposed to my human-to-computer work.

When do you do it?
I get pretty cranky if I don’t get at least 6 hours of sleep, preferably 7, so I try not to do it between about midnight and 7 am. Most weekends we have a scheduled family outing or two. And then Monday nights Gossip Girl is on from 9-10. Other than that, assume I’m doing it.

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